for Promomed

Update: 16.07.2024

Last week: 27 week 2024 (01.07.2024 - 01.07.2024)

Last full month: June 2024

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 6 767 -0.8% 12.0% -0.2 13 561 999 -3.0% 9.1% -0.4 1.0%
MoM 29 841 -1.0% 11.8% 0.5 61 914 459 -6.0% 9.2% -0.2 -5.2%
YTD 193 422 18.5% 11.2% 2.4 424 611 497 42.0% 9.4% 2 -7.2%
MAT 371 041 26.3% 10.3% 1.9 782 471 864 45.8% 8.7% 1.5 3.4%
BRAINMAX
WoW 1 246 27.0% 100.0% 0 4 748 230 28.3% 100.0% 0 27.0%
MoM 4 696 10.2% 100.0% 0 17 434 089 10.9% 100.0% 0 9.5%
YTD 28 136 40.3% 100.0% 0 102 537 623 52.3% 100.0% 0 40.3%
MAT 54 732 81.2% 100.0% 0 196 221 303 96.4% 100.0% 0 81.2%
GOLDLINE PLUS
WoW 15 969 -3.8% 46.9% 1 49 880 570 -4.3% 38.8% 1.2 -5.9%
MoM 76 113 -2.1% 45.6% 1 236 045 121 -2.2% 37.4% 1.4 -4.3%
YTD 464 891 -3.1% 44.8% 1.1 1 467 283 558 0.4% 36.6% -2.7 -5.5%
MAT 853 944 7.0% 45.5% 1.2 2 697 029 783 13.8% 38.1% -1.3 4.3%
MIGRENIUM
WoW 10 583 -2.5% 0.5% 0 3 571 112 -1.3% 0.7% 0 5.5%
MoM 47 383 -0.1% 0.5% 0 15 640 530 0.8% 0.7% 0 0.0%
YTD 322 182 -2.8% 0.5% -0.1 98 303 654 63.9% 0.7% 0.2 11.5%
MAT 632 229 0.1% 0.5% -0.1 161 005 709 40.4% 0.6% 0.1 15.5%
MODELAX-N
WoW 23 400 -22.6% 20.1% -6.3 10 904 063 -20.0% 13.5% -4.2 1.5%
MoM 129 928 13.6% 25.5% 4.3 57 903 671 13.1% 17.0% 2.9 -5.5%
YTD 819 088 41.5% 23.6% 4.9 348 294 152 91.6% 15.1% 4.6 12.1%
MAT 1 408 066 71.2% 21.2% 6.3 549 352 310 108.0% 12.8% 4.4 20.1%
REDUXIN
WoW 10 932 -5.1% 32.1% 0.3 56 883 200 -8.3% 44.2% -0.5 -5.9%
MoM 53 172 -8.5% 31.9% -1.5 280 788 156 -10.0% 44.5% -2 -4.3%
YTD 341 759 -8.7% 32.9% -1.2 1 842 767 086 16.5% 45.9% 3.4 -5.5%
MAT 605 293 -2.0% 32.3% -2.1 3 133 797 080 21.6% 44.3% 1.4 4.3%
REDUXIN FORTE
WoW 3 173 -0.3% 9.3% 0.5 13 479 093 -3.7% 10.5% 0.4 -5.9%
MoM 14 938 0.8% 9.0% 0.5 64 502 909 0.3% 10.2% 0.6 -4.3%
YTD 90 694 1.9% 8.7% 0.6 394 260 626 17.2% 9.8% 0.8 -5.5%
MAT 167 691 17.4% 8.9% 1 711 344 842 30.8% 10.1% 1 4.3%
SALVISAR
WoW 7 904 -4.6% 1.2% -0.1 3 522 787 -4.2% 1.1% -0.1 0.9%
MoM 39 304 -24.6% 1.3% -0.3 16 958 303 -22.9% 1.2% -0.3 -6.8%
YTD 279 508 2.1% 1.4% 0 112 323 283 26.8% 1.2% 0.1 0.3%
MAT 504 148 -12.3% 1.3% -0.3 187 498 526 -3.2% 1.1% -0.2 5.5%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 193 422 18.5% 11.2% 2.4 424 611 497 42.0% 9.4% 2 -7.2%
BRAINMAX 28 136 40.3% 100.0% 0 102 537 623 52.3% 100.0% 0 40.3%
GOLDLINE PLUS 464 891 -3.1% 44.8% 1.1 1 467 283 558 0.4% 36.6% -2.7 -5.5%
MIGRENIUM 322 182 -2.8% 0.5% -0.1 98 303 654 63.9% 0.7% 0.2 11.5%
MODELAX-N 819 088 41.5% 23.6% 4.9 348 294 152 91.6% 15.1% 4.6 12.1%
REDUXIN CAPS 341 759 -8.7% 32.9% -1.2 1 842 767 086 16.5% 45.9% 3.4 -5.5%
REDUXIN FORTE 90 694 1.9% 8.7% 0.6 394 260 626 17.2% 9.8% 0.8 -5.5%
SALVISAR 279 508 2.1% 1.4% 0 112 323 283 26.8% 1.2% 0.1 0.3%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 371 041 26.3% 10.3% 1.9 782 471 864 45.8% 8.7% 1.5 3.4%
BRAINMAX 54 732 81.2% 100.0% 0 196 221 303 96.4% 100.0% 0 81.2%
GOLDLINE PLUS 853 944 7.0% 45.5% 1.2 2 697 029 783 13.8% 38.1% -1.3 4.3%
MIGRENIUM 632 229 0.1% 0.5% -0.1 161 005 709 40.4% 0.6% 0.1 15.5%
MODELAX-N 1 408 066 71.2% 21.2% 6.3 549 352 310 108.0% 12.8% 4.4 20.1%
REDUXIN CAPS 605 293 -2.0% 32.3% -2.1 3 133 797 080 21.6% 44.3% 1.4 4.3%
REDUXIN FORTE 167 691 17.4% 8.9% 1 711 344 842 30.8% 10.1% 1 4.3%
SALVISAR 504 148 -12.3% 1.3% -0.3 187 498 526 -3.2% 1.1% -0.2 5.5%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 6 767 -0.8% 12.0% -0.2 13 561 999 -3.0% 9.1% -0.4 1.0%
BRAINMAX 1 246 27.0% 100.0% 0 4 748 230 28.3% 100.0% 0 27.0%
GOLDLINE PLUS 15 969 -3.8% 46.9% 1 49 880 570 -4.3% 38.8% 1.2 -5.9%
MIGRENIUM 10 583 -2.5% 0.5% 0 3 571 112 -1.3% 0.7% 0 5.5%
MODELAX-N 23 400 -22.6% 20.1% -6.3 10 904 063 -20.0% 13.5% -4.2 1.5%
REDUXIN CAPS 10 932 -5.1% 32.1% 0.3 56 883 200 -8.3% 44.2% -0.5 -5.9%
REDUXIN FORTE 3 173 -0.3% 9.3% 0.5 13 479 093 -3.7% 10.5% 0.4 -5.9%
SALVISAR 7 904 -4.6% 1.2% -0.1 3 522 787 -4.2% 1.1% -0.1 0.9%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 29 841 -1.0% 11.8% 0.5 61 914 459 -6.0% 9.2% -0.2 -5.2%
BRAINMAX 4 696 10.2% 100.0% 0 17 434 089 10.9% 100.0% 0 9.5%
GOLDLINE PLUS 76 113 -2.1% 45.6% 1 236 045 121 -2.2% 37.4% 1.4 -4.3%
MIGRENIUM 47 383 -0.1% 0.5% 0 15 640 530 0.8% 0.7% 0 0.0%
MODELAX-N 129 928 13.6% 25.5% 4.3 57 903 671 13.1% 17.0% 2.9 -5.5%
REDUXIN CAPS 53 172 -8.5% 31.9% -1.5 280 788 156 -10.0% 44.5% -2 -4.3%
REDUXIN FORTE 14 938 0.8% 9.0% 0.5 64 502 909 0.3% 10.2% 0.6 -4.3%
SALVISAR 39 304 -24.6% 1.3% -0.3 16 958 303 -22.9% 1.2% -0.3 -6.8%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

AMBENE BIO

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MIGRENIUM

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SALVISAR

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN FORTE

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

GOLDLINE PLUS

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

BRAINMAX

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs